Rilecart produces spirals for notebooks and machinery for creating wirebinds.
Rilecart called me to redesign their website and image. The whole process was long and with a lot of difficult technicalities but I had a lot of expressive freedom. I thought what else could a wirebind be? So I saw it as a building with glass all around and I had another professional design it and render it. Once I had the render in hand I could then photograph the people who actually work in Rilecart in order to “insert” them into the picture. We also came up with kind of a slogan so in the render we added a billboard and I created the slogan following the same graphic idea of Rilecart logo.
As of today these are still the website, image and motto of the company.
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